In “Advertising companies fret over a digital talent gap,” in today’s New York Times, Tanzina Vega reports on the difficulty that advertising agencies are having with finding people for “jobs that require hard-core quantitative, mathematical and technical skills”:
“The digital talent gap is driven in part by the enormous amount of user data that ad tech companies are collecting for agencies and marketers — data that is instrumental in directing ads to consumers and analyzing trends. New hires are needed for a variety of tasks, including writing code, creating digital advertisements, Web site development and statistical analysis.”
The training that these companies are looking for is “in areas like interactive design, social media, HTML and coding languages like CSS.” An employee at one advertising agency had a hint for people wanting to get hired: “You have to get very close to technology. You have to get your hands in it.”
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